15 Feb Launch campaign of the new bergara bmr rifle
We have made the launching campaign for the the new Bergara BMR rimfire rifle. The famous Basque manufacturer Bergara has launched this 2021 two models of the rimfire rifle: carbon and steel. They have also expanded the range of calibers available on the rifle. It can be made in .22 LR, .22 WMR and .17 HMR. Very good news for hunters.
To make the audiovisual content for such a great campaign, they have counted on our collaboration. We had the opportunity to design the cover of the English magazine Gun Trade World, in which they have announced the release. We continue the campaign with a video showing all the characteristics of the new rifle. I leave below the video we made, published in Bergara USA.
During the video recording we used the stabilizer in order to have smooth moving shots. As well as the slider. Thanks to the slow motion video of the Panasonic GH5 camera, we were able to give that dynamism that the film required. The use of the lights and a matte background were crucial for the video’s ambience to be correct.
To complete the campaign, we did a complete photoshoot of both models of the rifles. In this way, it would have much more coverage in social networks and the manufacturer could use them on its website, as well as the distributors of product. Also a video teaser for the pre-campaign of the BMR. It can be seen by clicking here.
It has been a pleasure to be able to work for Bergara once again. When a brand is concerned with marketing, the results are much more noticeable and it has more international repercussion. The combination of magazine + video teaser + explanatory video + photoshoot has helped the brand to give visibility to the rifle and to make a place for it in the national and international market, especially in the United States of America.